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The name of this blog, Rainbow Juice, is intentional.
The rainbow signifies unity from diversity. It is holistic. The arch suggests the idea of looking at the over-arching concepts: the big picture. To create a rainbow requires air, fire (the sun) and water (raindrops) and us to see it from the earth.
Juice suggests an extract; hence rainbow juice is extracting the elements from the rainbow, translating them and making them accessible to us. Juice also refreshes us and here it symbolises our nutritional quest for understanding, compassion and enlightenment.
Artificial Intelligence (AI) is not used in the creation of the items on this blog.

Tuesday, 21 July 2026

Kaitiakitanga – A Beautiful Word

Kaitiakitanga has recently been named the most beautiful word in the world according to Babbel, the subscription-based language learning app. Babbel, a German company founded in 2007, has sold more than 25 million subscriptions since its inception.

The company analysed online discussions and came up with 223 words from 75 languages. Babbel then asked an international panel of linguists, authors, and cultural experts to rank these words. The panel used four criteria for ranking the words: sound, meaning, rarity, and cultural significance.

The word kaitiakitanga topped the list.

Kaitiakitanga is a Māori word in the language of the indigenous people of Aotearoa/New Zealand. Its meaning can be summarised as guardianship and protection. It is particularly associated with guardianship and protection of the environment and natural places, although it also has a wider compass. The word is closely associated with the Māori worldview of people and nature being one and the same. People are not simply part of nature, people are nature. Māori recognise various natural features (e.g. rivers, lakes, mountains) as being the embodiment of ancestors. Such features are living entities, they are not resources, assets, or possessions. Kaitiakitanga then, indicates a responsibility to protect, nourish, and heal natural places.

The Babbel language expert, Estaban Touma Portilla, noted that the word resonated with those experiencing the effects of climate change and that the repeated sounds within the word brought to mind ‘our planet, its natural cycles, and our place within them.’

Although the idea of a competition between words is a bizarre one, the word kaitiakitanga, and many of the other top-ranking words offer a space for reflection on what is important in the world.

The top 15 words all evoke feelings and meanings that resonate with deep human yearnings. None of them speak in mechanistic, economic, or managerial terms indicating control, manipulation, exploitation, or extraction.

As examples, here are four of the other words that made the top 15.

  • Iriy (Ukrainian) meaning a mythical, warm place where souls and birds migrate for winter.
  • Ubuntu (Zulu) meaning ‘I am because you are.’ It indicates the relationship we all have with each other, and that I am only who I am because of everyone and everything else.
  • Hiraeth (Welsh) meaning a deep, bittersweet, longing for a lost, or never-truly-known home or time.
  • Yakamoz (Turkish) referring to the silvery shimmer of moonlight on water.

All of these are words arouse, and remind us of, our true nature and yearnings. They all echo the underlying concept of kaitiakitanga – viz., that humans are part and parcel of nature, we are not separate from nature.

We all have a responsibility and the honour to be guardians of this planet. These words, and many others, remind us of this.

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