The name of this blog, Rainbow Juice, is intentional.
The rainbow signifies unity from diversity. It is holistic. The arch suggests the idea of looking at the over-arching concepts: the big picture. To create a rainbow requires air, fire (the sun) and water (raindrops) and us to see it from the earth.
Juice suggests an extract; hence rainbow juice is extracting the elements from the rainbow, translating them and making them accessible to us. Juice also refreshes us and here it symbolises our nutritional quest for understanding, compassion and enlightenment.

Wednesday, 28 August 2024

Living In Luxury

We live in luxury, don’t we?

What’s wrong with that sentence?

First, define luxury. Second, who is we?

Most dictionaries will define luxury as something involving comfort and/or elegance, and being expensive to obtain.

The luxury of comfort then could include: a home that is able to be heated in winter and cooled in summer; readily obtainable meals that are nutritious and tasty; a car fitted out with surround sound, Bluetooth, and push-button adjustable seats; holidays once, twice, or more times per year in a location of choice reachable by international flights; a large-screen television; comfortable and stylish clothing; a washing machine, dishwasher, clothes dryer. microwave oven, an air fryer; an outdoor pool with an electronic BBQ nearby; an investment property or two; a share portfolio providing passive growth and/or income ….

In short – all the mod cons. It’s a comfortable life.

It may be argued that only a few of these are expensive. Then wait. There’s more to come.

Before going further, who is we?

A question? In what income decile of the population would you have to be to afford these luxuries? Let’s say the top decile – i.e. the top 10% of income earners.

Now, here’s the rub. What income does someone need to be in the world’s top decile of income earners?

It turns out to be just US$20,400 per year (A$30,000 if you live in Australia for comparison.)

Doesn’t sound like a lot does it. It would be easy to look around and point out that “I’m not as well off as that person, or that person, or that person…”

Easy to say if our vision is restricted to our cohorts, our peer group, or the society we happen to live in. But, if our perspective is broadened out to encompass the whole world, then US$20,400 is a high income. Let me say too, before the objections come, this figure is adjusted for cost of living from one country to another.

Now, it is possible to answer the question of who is ‘we’? ‘We’ are the citizens of the wealthy, rich nations of the world. Of the 20 richest nations per capita, 10 are in Europe, 5 in Arabia, 3 in Asia, plus the USA and Australia. The highest ranking South American nation is Guyana at 44th. The highest African nation is South Africa at 92nd. Of the 176 nations with identifiable income levels, 18 of the bottom 20 are African nations.

Furthermore, that US$20,400 is thirty-eight (38) times the income level of the bottom 50% of the world’s population. Thirty-eight times!

The we identified above are living in luxury. Two groups of people are paying for this luxury. One group are all those living at poverty levels; levels that are way way less than US$20,400.

The other group, ironically, are the we. We are paying for it with high rates of obesity, diabetes, and other diseases of luxuriousness.

Additionally, there is a third player that is paying the cost of our living in luxury – the planet itself. The planet is suffering from our disease of consumption.

On the first page of their ground-breaking book on inequality epidemiologists Richard Wilkinson and Kate Pickett warn that ‘… the truth is that the luxury and extravagance of our lives is so great that it threatens the planet.’1

Luxury – An earlier definition

It is time for us to remind ourselves of what the word luxury originally meant. In the Old French language, the word luxurie had connotations of debauchery, dissoluteness, and lust. Prior to that, the Latin word luxuria meant excess and profusion.

Isn’t this exactly what our living in luxury has brought us to? Excessive and profuse consumption leading to debauchery (doing too much of something that is not good for us, or for the planet) and dissoluteness (acting without moral – or even material – constraint.)

By the 14th century the word luxury had taken on association with lasciviousness and sinful self-indulgence.

Are these historical and etymological meanings of luxury closer to a proper denotation of living in luxury today?

Notes:

1. Richard Wilkinson and Kate Pickett, The Spirit Level: Why equality is better for everyone, Penguin Books, London, 2009.

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