The name of this blog, Rainbow Juice, is intentional.
The rainbow signifies unity from diversity. It is holistic. The arch suggests the idea of looking at the over-arching concepts: the big picture. To create a rainbow requires air, fire (the sun) and water (raindrops) and us to see it from the earth.
Juice suggests an extract; hence rainbow juice is extracting the elements from the rainbow, translating them and making them accessible to us. Juice also refreshes us and here it symbolises our nutritional quest for understanding, compassion and enlightenment.

Friday 19 May 2017

6 Possible Causes

Having recently published a book that speaks about social justice, sustainability and community development I now wish to find a cause to which a  percentage of the profits can be channelled.  I would like to ask your help in deciding upon the cause.  Here are six possibilities:

Fair Trade

This organisation works with farmers and other producers in developing countries to get better trading conditions and to promote sustainable farming practices.  The organisation believes that fair trade is a better way to bring about social justice than traditional charity or aid models.  The organisation provides a certification that enables the buyer to know that what they are buying is of benefit to farmers in developing countries.

Rainforest Alliance

This organisation also provides a certification that means that businesses that receive the certification practice sustainable forest management practices.  The Alliance seeks to preserve biodiversity and encourages long-term sustainability.

World Wildlife Fund (WWF)

Now known as the World Wide Fund for Nature, WWF is over 50 years old and seeks to reduce the human environmental footprint.  Most people are aware of the work WWF does to protect endangered species and ensure biodiversity.

Médecins Sans Frontières (MSF, also known as Doctors Without Borders)

MSF is an NGO providing medical assistance in war-torn areas and countries affected by endemic diseases.  In 2015 over 30,000 doctors, nurses, and other medical professionals worked in over 70 countries.


Founded in Canada in 1971 Greenpeace is possibly the most recognised environmental organisation in the world.  Globally the organisation campaigns on issues including: climate change, whaling, genetic engineering, deforestation, and anti-nuclear issues.  It uses a variety of tactics including direct action campaigns.

Very firmly based on the recognition that we need to reduce the carbon dioxide levels in the atmosphere.  The 350 of the name refers to a 2007 paper by scientist James Hansen who proposed that 350 parts per million of CO2 in the atmosphere is a safe upper limit to avoid a climate tipping point.  The current level of CO2 ppm is over 400!

Help Choose

Those are six possible causes for a percentage of profits to go to.  If you would like to help me decide then please take a survey at Survey Monkey.  The link is  The survey also has a section where you can nominate another cause if you wish.

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